研究还表明，数量决定质量，因此在缩小范围之前先从一系列不同的想法开始。 想法的质量 = 数量 x 多样性。 在集体口头讨论每个想法之前，请人们对他们的想法进行粗略的注释草图。 热点提示：鼓励您的团队提出“愚蠢”的想法。 这些通常是想法实现巨大飞跃的催化剂。
AWA digital 首席运营官 Johann Van Tonder
33.不要复制你的竞争对手
不要复制你的竞争对手。 分析他们的网站并寻找类似的东西
他们的消息
他们的价值主张
他们的目标
How they use persuasive elements
How they structure specific pages.
This can give you a ton of optimization ideas.
Riccardo Vandra, Conversion Optimization Consultant, original post here .
Optimizing Business Strategy
Optimization and testing use a scientific method to identify how changes impact outcomes, and these methods can be used well beyond measuring the impact of copy and design changes through A/B testing on websites.
In this section, we explore some of the broader applications of testing, such as experiments that challenge “best practices,” your business model, or other fundamental aspects of how you do business. We also explore different objectives for experimentation that go beyond website conversion rates which focus instead on overall business performance.
34. Consider ecommerce subscriptions
Subscriptions are one of the most powerful ways to generate recurring revenue and ensure growth.
The most amazing aspects of running an ecommerce subscription model?
You get recurring revenue without additional spend. You acquire the client once, and then they keep on ordering every month.
You get more than just one-off customers, you get loyal customers. Subscriptions build bonds between businesses and their customers, and you get many more chances to offer a WOW experience.
Shopify is saying that by 2023, 75% of businesses that sell direct to consumers (DTC) are expected to offer subscriptions.
We are now working with most of our clients to find the right formula that applies to their products and makes sense for their customers. This is a whole lot of fun because it involves so much research and testing—we get to understand the needs and habits of the users and cater to those.
Whether that's finding a product, managing their account, reviewing an order, or getting in touch with the business.
For those looking to buy, your website needs to help them get to the right place. If they land on your homepage, how quickly can they get to the product listing page relevant to them?
If they land on a product, but it's not the right product for them, how easy is it for them to find the right product?
When someone hits Add to Cart—your website should make it obvious what's happened and what the next step is for that person.
You can even add steps to this process as long as they are relevant.
Upsells are a controversial one here. A lot of people say leave them out, they just annoy customers and cause drop-off, but if they are relevant to the experience, people will either accept them or reject them and move on. If your ecommerce site takes the airline route though and sticks 12 upsell steps in front of them, of course, you'll see drop off.
Will Laurenson, Conversion Rate Optimization Consultant at Customers Who Click
80. 针对移动用户优化您的网站
One of the best ways to improve conversion rates on your website is to optimize your site for mobile access.
These days, there's an incredibly high chance that a customer is shopping for whatever you may be selling on their phone or other similar mobile device, so it's absolutely essential they can view everything normally on that device.
A/B testing for mobile optimization can help you find bottlenecks and improve the customer journey. Make sure you're also comparing your conversion rates between desktop and mobile, as this will give you insight into where the majority of your customer base is, as well as what kind of ads and site optimization they're responding the best to.
Michael Nemeroff, Rush Order Tees
81. 为访客提供实时协助
Use live chat software to interact with website visitors in real-time and provide assistance as necessary. Add these elements to your high-converting web pages, including your price and product pages, to ensure prospects receive the information they need immediately.
Your communications and chatbots can also be action-based. For instance, you might wish to automatically give assistance and respond to any queries if someone spends more than a minute on the page (a live chat tool, like HubSpot, makes this easy).
Christian Velitchkov, Co-Founder, Twiz
82. 改进您的导航菜单、过滤和搜索
Your navigation menu, filtering, and search elements are often some of the first things used on your website, so they need to be highly usable. The better they are, the more likely that visitors will find what they are looking for faster and easier and convert.
It's particularly important on mobile category pages to make your filters more prominent and easy to use, ideally using sticky elements, so they are always visible.
Rich Page, Conversion Rate Optimization Expert, original post here .
83.不要忘记推送通知
Sure, you have done email marketing for ecommerce but did you ever stop to think about using push notifications?
You can send them directly to your customers' phones or if they are on a desktop using their browser. You can use them in the same fashion as your email marketing, but it gives you another channel to re-activate your shoppers.
The advantage of push notifications is that they are faster to deploy and require fewer steps to take people back to your store.
The process is super simple: send a push notification, get your visitor to interact with it, and then redirect them to the website. It is less clunky than opening an email, but it should be used in cohesion.
Olaf-Sebastian Krysik, Co-Founder at HK Digital, original post here .
84. 超越响应式移动体验
Don't just settle for a basic responsive website that changes the layout and sizes.
You need to make more adaptations to meet users' needs better, for example, making links fat finger friendly and using sticky navigation elements.
You also need to check your layout doesn't break on smaller devices that have only 320 width, like the 2019 version of iPhone SE.
富页，转化率优化专家，原帖在这里
85. 使用测验来引导客户找到解决方案
When customers are scrolling through your website, they are looking for the solution to their problem(s). But, more often than not, they do not know precisely what the solution is.
A quiz should be made so that, upon completion, the customer knows exactly which product is the right solution for the problem. And it is not that hard to create.
The visitors should go through a few (3-5) loops where they answer a meaningful question that gives you more information about what they are looking for.
For example, if you sell soccer shoes, you can ask them what their favorite brand is, what is their style of play, and what surface they play on, and after they answer these questions, you should be able to provide them with the right product. Now, it is crucial to offer ONLY ONE product in the end.
Amer Grozdanic, CEO of HulkApps
86. 改善网站加载时间只是某些网站的首要任务
Site speed is often mentioned as important however it's usually less likely to have a big impact on conversions than other tactics.
The truth is that unless your pages are noticeably slow at loading (over 5 seconds) and you are in a very competitive market where visitors can easily go elsewhere to buy what you offer, then improving load times likely won't have much impact on your conversion rates.
Rich Page, Conversion Rate Optimization Expert, original post here .
87.充分利用售后页面
Upselling from the thank you page is one of my favorite “tricks.” But you should not underestimate the importance of this little page for other purposes too.
Here are 3 tips for getting the most out of your thank you page:
Share a video or photos of other customers receiving your package or product unboxing.
